Case Studies / Work-Management Platform
A smart work assistant system for wedding planners.
Overview
A Smart Work Assistant System for Wedding Planners
Wedd.it is a responsive work-management platform designed to help wedding planners organize schedules, communicate with clients, manage vendors, and streamline repetitive administrative tasks across desktop and mobile.
The project brings product strategy, UX architecture, interface design, and design-system thinking together around the real working rhythm of wedding planners.
- Role
- UX Research,
UX/UI Design - Platform
- Responsive
Web Platform - Focus
- Workflow,
Collaboration - System
- Dashboard,
AI Assistant
Problem & Opportunity
Supporting the Real Workflow of Wedding Planners
Wedding planners manage multiple clients, vendors, schedules, documents, and last-minute changes at the same time. However, existing tools are often fragmented and do not fully reflect the collaborative and highly mobile nature of wedding planning.
Wedd.it brings these workflows into one connected system, reducing repetitive work and helping planners focus on client relationships and event quality.
Core Challenges
- Fragmented communication
- Scattered schedules and documents
- Repetitive administrative tasks
- Limited support for mobile workflows
Research & Product Strategy
Designing Around Planners’ Daily Needs
User interviews and workflow research were conducted to understand how wedding planners coordinate clients, vendors, schedules, and internal teams.
The findings were organized into user needs, behavioral patterns, and feature opportunities. These insights shaped a product strategy focused on centralization, automation, collaboration, and responsive access.
Research Insights
- 01Centralize project information
- 02Make schedules easier to coordinate
- 03Reduce repeated client communication
- 04Support work across desktop and mobile
- 05Automate routine documents and summaries
UX Architecture
Turning Complex Workflows into a Connected System
The information architecture was designed around the complete wedding-planning journey, from initial client consultation to event completion.
User flows and wireframes were used to organize projects, schedules, vendors, client communication, documents, and automated assistance without overwhelming the planner.
Core Structure
- Dashboard
- Projects & Clients
- Schedule
- Vendor Management
- Documents
- Communication
- AI Assistant
Brand & Design System
Professional, Organized, and Approachable
The visual identity balances professional reliability with the warmth associated with wedding services. Teal communicates trust and organization, while soft pink introduces an emotional and celebratory tone.
A consistent component system was developed across desktop and mobile to support complex information while maintaining visual clarity.
- Typography
- IBM Plex Sans
- Primary
- Deep Teal
- Secondary
- Soft Mint
- Accent
- Pink
- Tone
- Reliable, Calm, Supportive