Visual Works / Exhibition Identity
Ecolens
An exhibition identity viewing environmental issues through digital media.
Concept
Viewing Ecology Through a Digital Lens
Created for the Happy Green Design Exhibition, Ecolens combines “eco” and “lens.” The concept represents observing environmental subjects and translating them through video, sound, web, and interactive media.
Visual Identity
Translating Nature into Digital Language
The main graphic reinterprets a tree using audio waveforms and web code. The organic tree represents ecology, while the digital elements reflect the media used by participating designers.
Editorial Application
Extending the Identity Across the Exhibition
The leaflet applies interface-inspired layouts, code-like labels, and audio waveforms to maintain the concept throughout the exhibition materials. The restrained structure keeps artwork information clear while preserving the experimental identity.