Visual Works / Poster & Lettering
Is Sleep Essential?
An Experimental Poster Exploring the Importance of Sleep
Is Sleep Essential? is an informational poster that communicates the physical and psychological importance of sleep through pictographic lettering and repeated sleeping figures.
- Role
- Concept, Poster Design,
Lettering, Editorial Design - Tools
- Illustrator, Photoshop,
InDesign - Format
- Posters and
Process Book
Poster Concept
Visualizing the Universal Need for Sleep
The poster transforms different sleeping positions into a repeated visual pattern. While the upper section represents the variety of ways people sleep, the custom lettering below delivers the central question: Is Sleep Essential?
The contrast between neutral gray figures and warm orange lettering creates a clear hierarchy, guiding viewers from observation to information.
Lettering Development
Expanding the Poster Lettering
The custom lettering was initially developed as the central graphic element of the poster. Human figures form the primary strokes, while pillows bend and connect around them to complete each letter.
After completing the poster, I expanded its visual language into a simplified alphabet style. The purpose was not to create a fully functional typeface, but to explore how the poster’s main lettering concept could work consistently across additional letters and words.
- Primary Medium
- Custom Lettering
- Expanded Study
- Experimental Alphabet
- System
- Lettering System
The project demonstrates how a single poster concept can develop into a broader visual language.
Poster Design · Custom Lettering · Experimental Alphabet · Process Book